Hermès increased Birkin prices in January 2026, continuing the trend of annual 5-8% increases. Here's the full updated retail price list — and why it matters for both retail and resale buyers.
2026 Birkin Retail Prices (USD, After Tax)
Standard Leathers (Togo, Epsom, Clemence, Swift)
| Size | 2026 Price | 2025 Price | Increase |
| Birkin 25 | $13,500 | $12,700 | +6.3% |
| Birkin 30 | $14,500 | $13,500 | +7.4% |
| Birkin 35 | $15,500 | $14,500 | +6.9% |
| Birkin 40 | $16,500 | $15,400 | +7.1% |
Exotic Leathers
| Leather | B25 | B30 | B35 |
| Ostrich | $22,000 | $24,000 | $26,000 |
| Matte Alligator | $47,000 | $52,000 | $57,000 |
| Shiny Alligator | $52,000 | $57,000 | $62,000 |
| Crocodile Porosus | $55,000 | $60,000 | $65,000 |
Note: Exotic leather Birkins are even harder to obtain at retail than standard leather. Some clients report needing $50,000+ in purchase history.
What This Means for Resale
Every retail price increase pushes resale prices higher. When a new Birkin 25 retails for $13,500, resale prices for pre-owned models in excellent condition typically sit at 1.8-2.5x retail. This gap has been consistent for years.
Retail vs Resale Markup by Size (2026)
- Birkin 25: Retail $13,500 → Resale $25,000-$35,000 (1.9-2.6x)
- Birkin 30: Retail $14,500 → Resale $20,000-$30,000 (1.4-2.1x)
- Birkin 35: Retail $15,500 → Resale $13,000-$22,000 (0.8-1.4x)
- Birkin 40: Retail $16,500 → Resale $11,000-$18,000 (0.7-1.1x)
Key insight: Birkin 35 and 40 sometimes sell below retail on the secondary market, making them incredible deals for buyers who want a Birkin without the boutique game.
Price History (5-Year Trend)
Birkin 25 Togo retail prices over time:
- 2021: $10,200
- 2022: $10,800 (+5.9%)
- 2023: $11,400 (+5.6%)
- 2024: $12,000 (+5.3%)
- 2025: $12,700 (+5.8%)
- 2026: $13,500 (+6.3%)
That's a 32% increase in 5 years. Every year you wait, the Birkin costs more — both at retail and resale.
Our Advice
If you're considering a Birkin, the best time to buy was last year. The second best time is now. With prices increasing 5-8% annually, waiting costs you real money.
Browse Birkins at today's prices — starting from $13,995 across 8 authenticated merchants.